HealthGrades - Advertising Audience - Advertising audience demographics and statistics.

Engaged, Affluent and Educated Healthcare Decision-Makers

The HealthGrades' audience is a healthcare marketer's dream:

71% are women
61% have a household income of $60,000 or greater (and 44% of those earn over $80,000)
84% are college educated
97% have healthcare insurance (83% commercially-insured and 13% Medicare/Medicaid)

Additionally, HealthGrades.com visitors demonstrate a high-level of engagement:

95% are actively searching for a doctor or hospital
HealthGrades visitors are 3 times more likely to have purchased a prescription drug in the past 6 months than the general Internet population*
HealthGrades visitors are nearly 4 times more likely to have purchased an OTC drug in the past 6 months than the general Internet population*

*Data from Nielsen @Plan, Summer 2008